OUR STORY

Tita Ely products, manufactured by Reysons Food Corporation, are crafted from traditional recipes inspired by the cooking expertise of Ms. Elisa D. Reyes, fondly known as Tita Ely.

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The brand had its humble beginnings in 1987, when the Reyes siblings introduced sweet preserves as part of their growing condiments business. Named after the family matriarch, the product linefeaturing Filipino favorites such as kaong (palm fruit) and nata de cocowas marketed a nd distributed alongside industry leaders like Datu Puti, Papa Ketchup, a nd Mang Tomas under the family’s company, Acres and Acres.

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From its small backyard operations, Tita Ely was spun off into Reysons Food Processing in 1990, with Ismael Reyes as President, following the divestiture of the family’s main business. By 1991, the company built its manufacturing facility in Calauan, Laguna, ensuring it could keep up with the growing demand.

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Today, guided by the vision and entrepreneurial drive of the third-generation Reyeses, Tita Ely continues to deliver premium-quality sweet preserves. The brand is now present in of groceries and major supermarkets nationwide.

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With its steady growth, strong consumer preference, and trusted partnerships, Tita Ely remains committed to producing innovative and high-quality food products that meet the evolving needs of Filipino households while also earning growing recognition abroad.