Tita Ely products are rooted in the traditional recipes of Ms. Elisa D. Reyes, fondly called Tita Ely. Launched in 1987 by the Reyes siblings under Acres and Acres, the brand introduced Filipino sweet preserves like kaong and nata de coco, earning a place alongside household names such as Datu Puti, Papa Ketchup, and Mang Tomas.